**Dimensions** * *Tool Attributes*: #article #related-user-guidance #research-driven * *[[Stakeholders]]:* #educators #private-sector * *[[Value Generation]]:* #sustainable-value * *[[Sustainability Strategy]]:* #capacity-building #strategic-planning In the article [What does "sustainability" means in business? ](https://online.hbs.edu/blog/post/what-is-sustainability-in-business) published by Harvard Business School, the author aims to define sustainability and the steps that business can take to embed it into their business model. Sustainability in business refers to the practice of doing business in a way that meets the needs of the present generation without compromising the ability of future generations to meet their own needs. Sustainability entails the efficient use of natural resources, minimal environmental impact, social responsibility, and economic viability. Sustainable business practices look beyond short-term profits to create long-term value for all stakeholders. The concept of sustainability has become increasingly important in business due to climate change, water scarcity, and the depletion of natural resources. Many companies have integrated sustainable practices into their operations, including sustainable sourcing, waste reduction, and energy efficiency. Sustainability in business is not only good for the environment but also for the bottom line. By embracing sustainability, businesses can foster innovation, reduce costs, increase brand reputation, and attract customers who value environmentally responsible practices. **HOW TO CREATE A MORE SUSTAINABLE BUSINESS STRATEGY** ### 1. Assess the Problem and Define Objectives ### 2. Establish Your Mission ### 3. Craft Your Strategy ### 4. Implement Strategy and Assess Results "When objectives become a purpose, a powerful story is established. That story will drive your mission and allow you to create an actionable plan. Don’t worry if results don’t come immediately; the road to 100 percent sustainability is long and may require testing a few different approaches for you to make the greatest impact."