**Dimensions** * *[[Tool Attributes]]:* #canvas #practice-based #related-user-guidance #sequenced-tools #tested #testimonials #user-friendly-interface * *[[Stakeholders]]:* #entrepreneurs #innovation-managers #educators * *[[Value Generation]]:* #sustainable-value * *[[Sustainability Strategy]]:* #ideation #identifying-markets #mapping-activities #strategic-planning #entrepreneurial-thinking As part of the [Where to Play - Market Opportunity Navigator](https://wheretoplay.co/), there is a [free web app](https://app.wheretoplay.co/), [online course ](https://www.edx.org/course/find-the-right-markets-for-your-innovation-a-tool) and videos to help with answering questions such as: - Where is your opportunity space, in other words 'where to play'? - Which market opportunities exist for us based on our existing competences and new technology? - What are the most attractive market opportunities for us? - What market opportunities should we focus on? Three worksheets (canvases) help facilitate the process: ### 1) market opportunity set (there is a clear #sustainability aspect) ![[Previous Versions/Version 1/Files/Pasted image 20210812155047.png]] ### 2) attractiveness map ![[Previous Versions/Version 1/Files/Pasted image 20210812155122.png]] ![[Previous Versions/Version 1/Files/Pasted image 20210812155418.png]] #### 3) agile focus ![[Previous Versions/Version 1/Files/Pasted image 20210812155154.png]] More information in the next links: [[Previous Versions/Version 1/3 - collections/business models and business design]] [[Previous Versions/Version 1/3 - collections/idea generation and adaptation]]