**Dimensions** * *[[Tool Attributes]]:* #canvas #EU-resource #simple-graphic #user-guidance #related-toolkit #tested * *[[origin]]:* #research-driven #practice-based * *[[Stakeholders]]:* #private-sector #academic-community * *[[Value Generation]]:* #sustainable-value * *[[Sustainability Strategy]]:* #ideation #value-analysis #mapping-activities #business-models #stakeholder-analysis #systems-thinking [The Cambridge Value Mapping Tool](https://www.ifm.eng.cam.ac.uk/research/industrial-sustainability/sustainable-business-models/tools/cambridge-value-mapping-tool/) has been developed and refined over the last five years. It uses a structured and visual approach to identify ‘value uncapture’ in the form of failed #value-exchanges: value missed, destroyed, surplus, and absence. The exchange of value is analysed through the lens of each stakeholder in the #business-network, with the natural environment and society each being given its own voice and stake in the business. The Cambridge Value Mapping Tool takes a guided step-by-step approach through the following questions: 1. What is the unit of analysis eg. product, service, company, industry? 2. Who are the stakeholders for the unit of analysis? 3. What is the purpose of the unit of analysis? 4. What is the current value captured? 5. What is the value missed and/or destroyed? 6. What is the value surplus and/or absence? 7. What are the new value opportunities? ![[Previous Versions/Version 1/Files/Screenshot 2021-09-16 at 4.19.20 PM.png]]